The brand Nayomi is synonymous with the Gulf region. The Saudi Arabian based brand is the leading retailer of lingerie and nightwear and also specialises in feminine products. What makes Nayomi stand out is that along with the sophisticated designs that are flooding the international market, the brand adds its own local flavour. Nayomi’s lingerie is chic, classy and as exotic as the Middle East itself.
Nayomi’s lingerie products are starkly feminine. This is partly because the name Nayomi means ‘soft and delicate’. The fabrics used by Nayomi are superior in quality and the entire range of lingerie and nightwear is created by using materials that bring out the essence of Nayomi. The lingerie line is basically simple, modest and at the same time very elegant. But there are a few which indicate adventure and boldness in their designs. Nayomi’s lingerie is highly functional giving women what they need in the most subtle and dainty manner. Their 126 stores spread across the Gulf region are also decorated along the same lines. The stores have captured the quintessence of a lady and they provide their customers a glimpse into their soul; altogether making it pleasurable shopping experience. Nayomi’s lingerie comes under five collections namely Body Femme, Body Soft, Body Comfort, Body Beautiful and Body Secrets.
Bras by Nayomi are stylish and elegant. They cater to regular and large bust sizes in a number of styles. Nayomi is competent in the different types of bra cups that are available and several ranges also cater to special needs. Nayomi is equipped with full cup, 3/4th cup, padded, backless, strapless, push up, transparent, under-wired, non-wired, nursing and balconette bras. Given the wide range, these bras give the appropriate finish and silhouette required for different outfits. The bras are created in soft and comfortable fabrics in soft tones and hues. The more adventurous line comes in bright and cheerful colours that glorify the free-spirited woman. Nayomi’s bras are created with superior technology which gives a smooth finish and the right cleavage that are compatible with different necklines and materials.
Nayomi’s panty range consists of briefs, boxers and maxis. The line is modest and simple. They are specially designed to bring out the curves in a woman. Shapewear is also a part of Nayomi’s brief collection. Body control briefs in high waists as well as waists with short and long legs, firm control for the upper body give a definite figure for women with generous curves.
Nayomi also has a charming collection of nightwear. Here the range is divided into bright and glamorous as well as soft and feminine. The collections are exquisitely named as Soiree, Fairouz, Purity, Sugar and Spice that fit into the two categories. One can find long dresses, pajama sets, Capri sets, skirt sets, jalabias, including the bridal range in both glitzy and girly designs.
Nayomi has been bringing out its own brand of innerwear since the year 2000. Though its stint in the global lingerie industry has only been 10 years, brand Nayomi has redefined fashion in the Gulf region.