The history told us a long story about the development of clock and watch, from the sundial, pendulum watch, pocket watch, and then the wristwatch. The watch is a product that has become an important part of a person’s accessories for such a long time. Before the invention of the wristwatch, men usually wore a pocket watch to help them see the time. Cartier is one of the oldest, reputable, and the most luxurious brand of watches and jewelries. Their reputation is well-known all over the world. It is one of the top jewelry-making companies and also achieves the first place in the quality of watch making. It is also the leading strength behind a number of art association in the world, organize several art exhibitions each year, and sponsoring many cultural events as well. The company specialized in designing, manufacturing, distributing, and selling jewelry and watches. The company was established in 1847 by Louis-François Cartier in Paris, France. The company was a family company before it hit a crisis and sold in 1964. The company maintains the headquarter in Paris, and now, the company is owned by Compagnie Financière Richemont SA.
Cartier is one of the most famous high quality jewellers and watchmakers in the world. The brand was founded back in 1847 in Paris, France, and ever since its founding, it has been one very important milestone in the world of both jewellery and watch making. Although the brand is more famous for its high quality jewellery, its watches are among the best in the world, made with the collaboration of Cartier with some of the best Swiss watch makers. Thanks to the great fantasy and work etiquette of Cartier, its watches have been considered among the best today both for men and for women. There are no big cities without a Cartier Watches and Jewellery boutique so we can expect to see more of Cartier in Singapore. Let us see some history of this world famous brand and let us get to know where to find the beautiful Cartier watches and jewellery in Singapore.
Cartier is really famous for its exquisite collections of jewelry and wristwatch. Their product ranges include watches, luxurious jewelry, leather goods, and accessories. At first, Louis Cartier expands the company with the production of pendulum clocks, and soon it introduced the ‘unusual’ wristwatch to the society. It also has a long history of serving the royal families and celebrities. King Edward VII said their products as “the jeweler of kings and the king of jewelers”. They make many royal crowns, tiaras, and royal jewelry of noble houses across Europe and then across the world. It is Cartier who started the manufacture of the first male wristwatch in the world.
Their first collection of male wristwatch is called the “Santos” and it was introduced in 1904. In 1920, the company signed a contract with Edmond Jaeger from Jaeger LeCoultre to give supply materials for its watches. The company opened their branches in London and St. Petersburg in around 1907 and became the most successful watch company in the world. In 1912, they introduced the Baignoire and Torture models (both of them are still in production till nowadays), the Tank model was introduced in 1917 inspired from the tanks used in the World War I. After their branches in London and St. Petersburg, Pierre Cartier opened the New York branch in 1909. When Pierre died in 1964, their sons sold the business due to a crisis. In 1981, Alan Dominique Perrin was appointed Chairman of Cartier SAA and Cartier International. Under his leadership, the company established some organizations and annual meetings for professional watch-making companies. They even made “Vendome Luxury Group” in 1993 that is an umbrella company to combine Cartier, Alfred Dunhill, Montblanc, Piaget, Baume & Mercier, Karl Langerfeld, Chloe, Sulka, Hacket, and Seeger.
The company has been making many collections of high quality watches. Currently, there are about 30 different lines of watches; it is the largest collection that a watchmaker represents at a time. There are several main lines which consist of several collections. The Tank line consists of 10 different collections, the Pasha line consist of about 8 collections, and Santos line with 6 different collections. Their main collections also include the new editions of Calibre and Balloon Bleu. Besides the stunning watch collections, Cartier has so many exquisite jewelry pieces collections, bridal jewelry, leather goods and accessories, and also other special collections such as Trinity de Cartier, Love, Panthère de Cartier, Caresse d’orchidèes par Cartier, and Happy Birthday collections.
Cartier has been long famous for producing a great number of royalty jewellery throughout its existence and it is the same famous for its high quality watches. Louis Francois Cartier in Paris founded Cartier as a jewellery store and it had quickly gained fame among the rich and royal of France and then the whole Europe. It was in real Mr. Cartier’s son Alfred and grandson Louis who decided to adopt watches in the already big collection of Cartier jewellery. Their first pocket watches caused a mild success, yet the breakthrough for Cartier watches came with the designing and creating of a special aviator’s watch on request of the Brazilian aviator Alberto Santos-Dumont, who wasn’t content with his existing watch.
This is the watch which we today know as the “Santos” watch and we can find it in the collection of Cartier ever since. In 1907, Cartier made close collaboration with the latter Jaeger LeCoultre’s Edward Jaeger to exclusively provide watch movements for Cartier’s watches. Thanks to this collaboration, the success of Cartier watches arrived quickly, not only in Europe but also on the transatlantic where Cartier soon set up its first US Store in New York.
Apart from being known primarily as a jeweller Cartier has one of the largest collection of watches, going from all sorts of designs till all sorts of forms. It’s most notable collections include the Tank, the Santos, Pasha, Roadster and these are all produced to this day, apart from these beautiful watches, there are at least a dozen collections more such as the Baignoire and Tortue watches which were the first to release containing the fine Swiss movements of Jaeger. As you can guess Cartier’s tank watches were introduced in the war era, their shape and outlook inspired by the tanks that were real novelty in the beginning of the 20th century.
In Singapore, Cartier watches and jewellery are extremely popular both by locals and by tourists. You can find Cartier watches at almost ever luxury watch store along Orchard Road, Singapore’s biggest shopping road, where you can also find a beautiful label boutique of Cartier. The biggest Singapore retailers of the brand are Sincere and Cortina Watches.
Now, Cartier operates more than 200 stores in 125 countries with four flagship stores in Paris, London, Tokyo, and New York. It also opens their store in Singapore, one of the shopping paradise countries in the world. You can find its boutique in Harbor Front Walk in Vivo City, Singapore. You can be the witness of one of the oldest watch-making company in the world, and also you will find the most luxurious product that will suit your luxurious life. If you come to their shops, don’t worry because they have many outstanding collections in their luxurious shop, they also have well-trained staffs to help you choose the best collections that suit you the best. Come and enjoy the Cartier universe.