Fawaz Alhokair Group has revolutionised the essence of retail business in Saudi Arabia. Their success is attributed to franchising international brands at their numerous stores dotting the nation. Their business sectors include Arabian Centres, Fashion Retail, Food and Entertainment, and Real Estate. The Group boasts of more than 72 brands in just the fashion and retail sector and their services in the other sector are impeccable.
The fashion and retail sector of the Group is a vast ocean. Their services in this sector include Young Fashion, Fashion Boutiques, Kids’ Fashion, Ladies Fashion, and Lingerie. In the intimate apparel department, Fawaz Alhokair offers brands by exponents of lingerie like La Senza, La Vie En Rose, and Oysho. This variety of designer innerwear is mainly to satisfy the tastes and desires of every woman and to leave no stone unturned. The wide range in brands, styles and creations gives the Group’s female customers ample choices to not only get what they want but also to experiment with their lingerie styles.
La Senza’s designs are young, fresh and highly trendy. The colour palette ranges from pop colours like bright pink, turquoise, yellow, purple to the more classic shades of black, ivory, white and nude. Animal prints feature occasionally, while floral and polka dotted prints still remain as evergreen styles. La Senza has an extensive innerwear collection and you can find bras, panties, bustiers, garters, babydolls, shapers and sleepwear under Beyond Cleavage by La Senza, Ooh La Lace by La Senza, La Senza Itec, La Senza So Free, La Senza Ultra Soft, and Dreamlegs. La Senza has a class of its own with stylish intimate wear c ombined with comfort, fit and affordability.
La Vie En Rose depicts quiet elegance, beauty and passion. The collection of bras, panties, and loungewear is vast and cover different styles. There is no dearth in the size range and every woman can enjoy the appealing delights by La Vie En Rose. From the classic full cup to the ultra modern push up bra as well as the special gel bra, the ESP cups and the magnetic bra, bras by La Vie En Rose are meant to suit different occasions and outfits. The panty collection includes thongs, bikinis, boylegs, Brazilians, garters and skirts, which perfectly define a lady’s curves. The loungewear section has teddies, cami sets, babydolls, chemises, kimonos, pyjamas, camisoles, boxers, tops, pants and capris and gowns. The designs are flirty, feminine and seductive.
The third brand offered by Fawaz Alhokair Group’s lingerie department is Oysho. This Spanish designer label offers styles that are up to the minute, lavish and ultra feminine. Oysho lingerie collection covers trendy bras and panties. The bras styles include wired, padded, non-padded, push up as well as balconette bras. They come along with matching high leg panties, shorts, bikinis and briefs. Seductive laces, pretty floral and daring animal printed chiffons and comfortable cottons are generously used throughout the range. Oysho’s innerwear range are perfect for everyday wear because of their perfect fitting and superior comfort.