Abercrombie & Fitch is a high-end retailer of casual street-wear being one popular brand in the United States recently opening its stores all around the world. The brand ultimately targets the young generation with its clothes and collections and has its respective kid’s collections too. The brand has recently opened its first store in Singapore, much to the happiness of all the brand conscious shoppers. Let us see what we can find at Abercrombie & Fitch stores, what makes the brand famous and notorious in the same time and where to find the label in Singapore.
Abercrombie & Fitch was founded in 1892 in Manhattan, New York however today it is based in Ohio. The brand has stores over 300 locations in the United States and opened several stores in the biggest cities of Europe as well as in Asia, such as Japan and Singapore. The brand was originally an elite sportswear brand designed by David T. Abercrombie and Ezra Fitch. It is an interesting fact that Abercrombie & Fitch also used to sell shotguns and fishing tools as well. The original Abercrombie & Fitch finished its operations in 1977 by filing for bankruptcy. The brand name was purchased by another sportswear company called Oshman’s Sporting Goods – a Texan company and re-launched Abercrombie & Fitch, first as a mail-order company offering hunting wear and sport-wear. The Limited Clothing Company bought the brand, and from the mid-Eighties the brand has arrived in the urban street-wear industry and stared to open stores in the big cities of Texas and California. From the Eighties Abercrombie and Fitch has decided to re-create the brand into becoming a high-end, almost luxury street-wear brand initially targeting the young customers.
Abercrombie & Fitch is often criticized for its extremely high prices in verge or all the lower priced competitors on the casual clothing market. The company has also faced lots of controversies and lawsuits over the past years with many of their clothes, their expletive and sex-oriented campaigns in which only A&F employees take part that are chosen by a country-wide campaign in all the A&F stores.
Abercrombie & Fitch has several sub-brands, which include Abercrombie Kids, Abercrombie, Hollister Co., Gilly Hicks and Ruehl No.925. Let us see what sort of collections each brand offers:
Abercrombie Kids: Following the theme “classic cool” offers trendy clothes for kids from 7 to 14 years of age.
Hollister Co.: Following the theme “SoCal” this brand offers trendy clothes for teenagers between 14 and 18 years of age.
Gilly Hicks: Following the theme “Down Under”, this brand offers loungewear and underwear.
Ruehl No. 925: Follows the theme of New York’s Greenwich Village offers clothes for port-graduates between 22 and 35 years of age, however this line seems to have shut down as of today.
The brand has recently opened its one and only store in Singapore located inside the high-end shopping mall Knightsbrige along Singapore’s most famous shopping road the Orchard Road. Singapore’s rich youth like to shop at Abercrombie & Fitch despite the higher ranging prices.
As the brand is still lesser known and available in the Asian region, Abercrombie & Fitch still serves as a novelty and offers unique collections which make it extremely popular in Singapore. Check out Abercrombie & Fitch in Singapore.