Adidas shoes are undoubtedly among the biggest selling sports and athletic shoes in the world. The factory, which is in Germany, has been dealing with the creation of Adidas shoes for almost 100 years. The great brand today has several sub-brands that are advertised differently. Let us introduce you to Adidas shoes, the short story of the brand and the availability of its shoes in Singapore, the best city in the world for shopping.
The story of Adidas shoes is really exciting and rich in action, which can be thanked to the era and the historical events that has shaped the whole world, in the beginning of the 20th century. The founder of the Adidas shoes is Adolf Dassler, whose name has also become the name of his brand (Adi is the nickname for Adolf and Das comes from the shortened version of Dassler. Adolf Dassler has started to deal with the making of his first sports shoes in the kitchen of his mother and soon found a helper in person of his brother Rudolf. He was also the very first person who has sponsored an African American athlete during the 1936 Summer Olympic Games. The Dassler Brothers’ factory has started to deal with sports shoes, but then came the Second World War and the factory was forced to change profile. The World War ended with a rivalry on behalf of the brothers. While Adolf has remained the leader of Adidas brand, Rudolf has went on to create his own sports shoe brand, Puma shoes. The story of Adidas and Puma is full of rivalry and the brothers have never managed to make peace.
Adidas today is among the biggest brands in the world. Adidas Group today, is based in Herzogenaurach and owns such renowned brands as Reebok, Rockport and Ashworth. The Adidas Golf is also a different section of the company. The brand logo of Adidas, consisting of 3 parallel lines and the Adidas logo was registered in 1949.
Adidas is famous for creating the first shoe in the world that contains a microprocessor in 2005. These Adidas shoes are called Adidas 1. Thanks to the microprocessors calculations, the shoe can adjust its cushioning as per the type and intensity of movement. The best market of Adidas shoes is the USA where Adidas has become the official NBA clothing provider in 2006. Adidas has several collections, among which Adidas Originals is the most popular one. There are no sports for which Adidas doesn’t produce gear and Adidas shoes and the company also does an important sponsoring activity. The main collections of Adidas include Originals, Basketball, Football, Running, Soccer and Training. Adidas shoes are produced for men, women and kids.
In Singapore, you can find Adidas shoes at practically every downtown shopping malls. VivoCity houses an Adidas Outlet store. Larger retailers also include Robinsons, Bata, World of Sports, Kidstyle and Sportlink among others. You can find brand stores at Marina Bay Sands. Katong Mall, Changi Airport, Suntec City and at Iluma. Adidas Originals stores are located at Iluma and at Marina Bay Sands.
Adidas shoes are perfect for almost any occasions. The huge variety of Adidas shoes really lets us decide which pair of shoe goes the best for which occasion or sports. Adidas shoes are widely worn as streetwear. Specialised Adidas shoes are sold in huge variety all the same alongside Adidas sportsgear.