Tommy Hilfiger is a US fashion brand having become popular all over the world for its great casual clothes and for its effective campaigns. The brand has a high number of stores in the US, Europe and in Asia. Tommy Hilfiger deals with a great deal of clothing, accessories, fragrances and watches. Let us explore Tommy Hilfiger in our article, together with its whereabouts in Singapore.
Tommy Hilfiger is a New Jersey based brand founded in 1984 by Tommy Hilfiger who first released a menswear collection that was followed by his first women’s collection. The brand had high sales and thanks to the good relation of the designer with the star world of Hollywood, the brand received a great deal of advertising from stars. Hilfiger later also dealt with the sponsoring of singers such as Aaliyah and Britney Spears. Following the Nineties, the sales of Hilfiger clothes dropped, contrary to the fact that the brand also released its first fragrances, kid’s collection and started up its watches collection together with the opening of its first outlets outside US that have generated reasonable but not overly high revenues. Today, Hilfiger brand is owned by Phillips Van Heusen who also owns Calvin Klein brand.
Today a refreshed advertising campaign of the “Hilfiger Family” brought back the brand to be considered a top brand and it has a high success on the Asian market, which also includes Singapore. Tommy Hilfiger has a US and a European branch. Tommy Hilfiger clothes can be bought straight from its website with guaranteed shipping.
The colours of Hilfiger logo represent the US flag with blue, red and white, which have also become the signature colour of the brand for a long time. Tommy Hilfiger today deals with collections for men, women and kids. Besides its clothing lines, the brand is quite successful in terms of perfumes and its watches collection. Tommy Hilfiger clothes represent a sporty way of street wear and its clothes are worn by professional sportsmen, especially in yachting circles. The new ad representing the “Hilfigers” represents stylish and cosy casual wear with a touch of inspiration from classic British country wear and sportswear.
Hilfiger is great when it comes to buying something in which you feel good and look good. The company concentrates on providing wearable styles for every age. The watches collection of Hilfiger has also grown very popular thanks to its great designs and friendly prices, when compared with the watches of other brands. Hilfiger Denim represents a great deal of jeans and trendy shirts for men and women.
Accessibility
Hilfiger stores work in franchise system. After conquering the European market, Tommy Hilfiger brand has become enormously popular on the Asian market for its good quality, cosy yet trendy and wearable designs. Today, Hilfiger generates the highest profits in Japan, Singapore, and Malaysia and has a growing market in China.
Stores in Singapore
You can find Hilfiger stores in Singapore at four destinations: in Vivo City which is by the Harbour Front area, at Marina Bay Sands by the Marina Bayfront, at Raffles City Shopping Centre in the colonial downtown and at Grand Park Orchard along Orchard Road, being the most popular shopping street of Singapore. Tommy Hilfiger is a mid-priced brand that represents a quality lifestyle clothing line for the whole family. Its prices are friendly, compared to high-profile brands and it represents us with a great deal of quality casual clothes for street-wear, travelling and for excursions. If you are a tourist and you need something classy yet casual, don’t hesitate to check out one of the Tomm