Having been known since 1946, the luxury French brand, Dior, realizes that nowadays not only women who need to take care of their body but also men and children. Thus, the brand that formerly specialized its products for women now also provides the products for men and babies with the label Dior Homme for men products and Baby Dior for children wear, while still maintains the tradition of the haute couture production. One of the best Dior’s haute couture collection is New Look in 1947 for its Spring-Summer collection. The collection consisting of nipped-in waist blouse and knee-length skirt showed the real 19th century fashion that emphasized the bust and the hips of the wearer. New Look successfully made Christian Dior, the founder of brand, got the attention of the high class and elite women in that era, one of them is Princess Margaret of UK.
Later in 1954 after the establishment of the first Dior Boutique, the show of its collection was held at Blembein Palace in honour of Princess Margaret. Before the opening of the boutique, Dior had revolutionized the perfumery industry with the launch of its first perfume, Miss Dior, in 1947, which was named after his sister. At the time of the launching, Pierre Cardin was the head of Dior workshop until 1950. And by 1957, when Christian Dior reached his time of death, the world recognized him as one of the greatest fashion figures in the history.
House of Dior was almost shut down by the General Manager, Jacques Rouët, following the chaos in the House after the death of Christian Dior. However, this consideration was not accepted by Dior licensees and French fashion industry. Thus, continuing the establishment of House of Dior was the promotion of Yves Saint-Laurent to Artistic Director of the House since his debut of his first collection for the brand. After the Laurent’s joining the military services, Marc Bohan took the position and became the founder of Baby Dior and Dior Homme. Since then until the 21th century, the products of Dior keep developing while still have the touch of romanticism, feminism, and modernity of the founder.
Dior with its concept specialized for women has some collections of women handbags that look modern but softly feminine. These collections are divided into Diorissimo, Lady Dior, Miss Dior, Dior Milly, Dior Soft, Dior Granville, Dior Panarea, and Dior New Lock. All division has its own characteristic, for example the handbags under the name Lady Dior and Miss Dior are mostly available in pink, white, and red colors, handbags of Dior Soft are in many soft colors, while Diorissimo has black, white, or orange colors. Besides the difference of color, the material that is used also creates its own interesting point and its different texture. Moreover, one tip for you when choosing Dior handbag is that you need to match the bag with yourselves, because the handbags of Dior can show the characteristics of the wearer. Say for the example, the Lady Dior handbags suit for elite people or for those who want to look luxurious while Miss Dior handbags suit of young zestful girls.
Having been spread around the world, Singapore also becomes one destion in which Dior has to open its House. The city that is also famous because of the amount and the size of its shopping malls currently has more than 3 House of Dior. The Marina Bay Sands Shoppes which is the third branch of Dior in Singapore opened in October 2010 is the largest flagship boutique in this city. With the opening party completed by the existence of Asian Models walking on the runway with Dior’s collections, the guests were made to stay on the party until the very end. And without any hesitation, the next House is open at ION Orchard, Singapore, in May 2011, less than a year after the previous branch. These branches bring the concept of luxury either to the grand opening party or to the interior and the exterior designs of the shop. The other shops can be found at Ngee Ann City, Forum The Shopping Mal and Shaw Centre. These shopping malls are really intended to fulfill the shopping pleasure by providing the season-based collection of haute couture, ready-to-wear, perfumes, accessories, shoes, and also handbags of Dior.