Hugo Boss is currently the only German fashion brand that could remain relevant on the international market of high-end fashion. The Metzingen based company has around 380 directly owned and other 1000-franchised stores in 124 countries. The brand is also among the very few, which has originally specialised in quality menswear. Let us see where we can find Hugo Boss stores in Singapore, and what makes the brand so popular.
Founded in the beginning of 1900’s the company dealt with only menswear for most of its career. To this day Boss is one of the main quality menswear company selling high quality clothes for men when it comes to suits, urban wear and sportswear all the same. Hugo Boss has become famous for its quality and for its clean lines. Hugo Boss suits are must-haves for most businesspersons. Boss has released its first line of women’s clothes as late as in 2000. From the late Nineties the company has begun its diversification process through which it has created several different clothing lines for different needs. Let us look at these:
Boss Black: This line has been the most popular of all Boss clothing lines by far, being also the first line of Boss. The clothes of Boss Black represent the classy Boss style, fantastic for business wear, casual wear and for special occasions.
Boss Orange: This clothing line was created to provide trendier casual wear for both men and women.
Boss Selection: In this clothing line, you can only find high quality menswear products.
Boss Green: This is the sporty line of Boss formerly known as Boss Sport, which produces diverse sportswear, with golf and ski being two of the popular choices.
Hugo Menswear: This collection is parallel with the latest European trends, offering quality clothes for both men and women.
Hugo Boss has recently launched its first Kids’ Collection in collaboration with C.W.F Children Worldwide. Boss fragrances are also highly popular all around the world and the company also has a high profile watches and jewellery collection in collaboration with Movado a world famous watch making company. Hugo Boss accessories are highly stylish aiming both male and female shoppers.
Hugo Boss works with a wide selection of materials and takes a great care for its collections to be done only from the best quality materials. The company launched its first Singapore store in the Ngee Ann City (Takashiyama) as the brand is highly famous in Japan and the choice proved to profit a lot for the company. Hugo Boss operates 5 stores in Singapore today, with only one being an independently located store ( Boss Orange) while the other stores can be found at Takashiyama Shopping Mall, at Marina Bay Sands ( BOSS Hugo Boss Menswear), at ION Orchard with a Boss Selection Boutique of menswear and at the Changi International Airport.
Hugo Boss is still among the most loved high quality menswear all around the world, being extremely famous in Asia after its success in Europe and in the United States. The brand plans to open more stores in Singapore, so that women also get the chance to buy a wider variety of Boss clothes collections in Singapore.