Banana Republic is an urban clothing brand, which is among the most popular brands in the United States. Banana Republic or BR as it is also called, today is owned by GAP and maintains a trendy yet rather neutral easy-to-wear style very similar to GAP’s own. Banana Republic’s clothes are massively popular also in Singapore. Let us take a closer look at this brand together with its whereabouts in Singapore.
Banana Republic is a US clothing brand which was founded by Mel and Patricia Ziegler in 1978. The brand was originally founded with the inspiration of creating a Safari-Tropical style clothing line inspired by founders’ travels in Africa and the Far East and by the style of British colonialists in the tropical colonies of the British Kingdom. The first catalogues of the brand were illustrated by drawings and depicted exotic journeys along with the representation of the clothes. The stores of Banana Republic were also similar to the catalogues, depicting tropical themes even with the exhibition of jeeps and artificial fog and steam in stores, in order to inspire shoppers all the more.
In 1983, the already popular growing GAP Inc. has bought Banana Republic and changed its original inspiration to a more uniformed label, which it is today with a higher quantity of neutral designs designed for all age groups for men, women and children. This way, Banana Republic has become an overly popular urban clothing brand. In the stores of Banana Republic you can find street wear, suites and garments for special occasions. The brand also came out with a special XXL collection for extra large men and women, a characteristic quite common in the United States.
The key collections of the brand include BR Monogram, Edition by Banana Republic and the Heritage Collection. The latter is to bring shoppers back to the roots of the brand offering stylish and tropical style clothes. The brand also offers fine quality bijoux-jewellery and leather wear in its stores, which include handbags, belts and shoes.
Banana Republic opened its first store outside of the US relatively late, in 2005 with the first store being in Japan, in the trendy Ginza district. Soon after the opening of this store, more Asian stores followed first in the Middle East and in Turkey. The biggest flagship store of Banana Republic outside US is it’s London store which opened in 2008. The Singapore stores of BR opened in Singapore recently located at the Shoppes at Marina Bay Sands resort with the other label store to be located in Paragon Shopping Mall, along Orchard Road, which are the biggest and most popular shopping streets of Singapore. The band plans to open more stores in Singapore in the future due to its great success.
Singapore is a place where shopping is recognized as the most popular hobby of locals and you can find a great number of shopping malls and thousands of stores with the best and most popular brands from all over the world. Banana Republic clothing lines give perfect options for buying a suiting street wear or a garment for special occasions. Thanks to its mid-low prices and good discounts, Banana Republic is popular in Singapore for its quality clothes for a friendly price.