Superdry is a successful young fashion brand that was born in the UK and has over 70 stores in the country already. The brand has a fresh style that is attractive for many. In our article, we would like to represent you with the brand Superdry, its inspiration and its availability in Singapore.
Superdry was founded in the UK in 2003 by a group of talented designers who got really inspired by the Japanese fashion during their trip to the country. Japanese fashion is full of colours and fresh style combinations that are fairly unknown in any other countries. The designers were really captured by the uniqueness of Japanese teenage trends and fashion and upon their return in the UK they have decided to set up their own label which partly builds on the Japanese diversity and combining of styles and colours and also took inspiration from the classic college sportswear style in the United States. Out of this, Superdry was born and it quickly succeeded in the UK out of where it has started its expansion in the recent years. Today you can find Superdry in most countries in the world with the brand also becoming popular in the Far East and in the Middle East.
Superdry produces clothes for men and women, clearly targeting the younger generations. There have a great diversity of styles and in sizes. Everyone can buy Superdry and the clothes’ materials are good and make the clothes wearable for a long time. Superdry does not have collections in the word’s exact meaning; however, it always represents a good and variable group of clothes that can be worn in multiple combinations. No matter its jeans or t-shirts or any other clothes items, Superdry represents you with some fresh and unique items.
Apart from clothes, Superdry has a wide range of accessories as well offering handbags, sunglasses, belts, watches, cheap jewellery and fragrances. Superdry also has a nice range of underwear, socks and stockings for men and women. Superdry is present all around the world partly in its own brand stores and in several department stores. A couple of years ago Superdry has started to transform its website to become an E-selling website and it offers free shipping inside Europe and Northern America.
Superdry has no label store in Singapore, but that does not mean you cannot get Superdry clothes once you get here. There are two quality department stores offering Superdry clothes in the downtown of Singapore. The first one is Tangs which features its stores in Orchard Plaza and in Vivo City selling high quality international garments, home ware and just about everything you need to buy for your home. The other department store is Singapore’s biggest chain, which is called Isetan, and much like Tangs, it sells a wide range of quality clothes from all around the world. Isetan has a large number of department stores in Singapore, out of which you can find the following ones the easiest: Isetan Scotts (Orchard Rd), Isetan Orchard (in Wisma Atria) and Isetan Tampines (Tampines Mall).
Singapore is a great place to buy clothes and once you are here do not miss checking out the nice variety of clothes and accessories Superdry has on offer.