Bershka is a clothes retailer of urban wear specifically aiming the younger generations of men and women with its collections. The brand has found great success on the market of street brands both in Europe and in Asia. The brand has 785 stores in 51 countries. Let us learn more about Bershka, its clothing lines and its whereabouts in Singapore.
Origin
Bershka is a Spanish brand, being part of the Spanish Inditex Group that owns similar urban clothing brands as Zara, Bull & Bear and Stradivarius each one with growing importance on the fast-fashion market. Bershka has grown especially popular on the Asian market that also includes Singapore. The brand is quite new and was founded in 1998 to create a trendy and accessible brand for the younger generation. Bershka has made possible for shoppers to shop clothes online directly from its site since 2011.
Bershka was founded in order to create a cheaper brand, which provides the younger generation with new trends in a fast way. The quality of Bershka clothes is above mediocre, which make it clothes more durable than the garments of similar brands. Bershka’s main target is to become a market leader with regards to young street wear similarly to H&M, which is currently the biggest brand in Europe. Bershka offers street wear for both men and women. Similar to Zara, Bershka operates with safe pastel colours that include shades of beige, grey, brown and white. Therefore, it is highly liked by many shoppers. The brand does not exactly produce garments for business or special occasions, but customers can find the best and newest trends copied coming straight from the catwalk. The brand also produces leather and footwear and has a large collection of accessories. The main clothing lines of Bershka include Bershka, BSK and Men’s collections. Each clothing line receives a fantasy name Blue n Green, Shiny Fuchsia, Gothic girl, Wild City, West Life among others.
Bershka operates its stores in franchise. The different clothing lines of the brand can be found in one place, the brand offers its male and female products in one store, however on different levels mostly. It has opened its first franchises in Spain, Portugal, France and then Germany. Today, the brand is very popular in Europe. Thanks to attention received from Asia, Bershka has decided to go into Asian market. In Singapore, the brand is growing out to become popular and it is highly possible that more stores will be opened here in the upcoming years.
Stores in Singapore
Bershka has currently one store in Singapore that can be found in the unique Bugis Junction Shopping Mall, which includes many urban street wear brands and an overly popular place for youngsters to go to shop clothes for a lower price. Bugis Junction is easily accessible by Metro if you get off at Bugis station. Bershka is one brand that has a bright future in Asia because of its nice variety of collections, each one highly wearable by most generations. If you are in Singapore and realise that you forgot to bring summer or street wear clothes with you, do not hesitate to look up Bershka at Bugis Junction.