Energie is a successful brand in terms of teenage and youth garments and it has created a large customer base all over the world. The trendy clothes and capturing designs make Energie a popular brand also in Asia. Let us check out what is worth knowing about Energie, its origins and its availability in Singapore.
Energie has quite an interesting story as it’s one of the very few fashion brands that we created by artists. Indeed, Energie was created by Wicky Hassan, a graphic designer and painter, who was seeking new inspirations and created the brand in order to fulfill this need. Her first store was opened in Rome, Italy in cooperation with Renato Rossi who started to see a big profit in the brand therefore has helped Wicky to pursue her brand in order for it to become popular. Therefore, Italy is the country which remained the base for the brand ever since and Energie is overly regarded as an Italian brand. Energie has always put importance on denim and denim designs and this is what makes the brand ultimately a jeans brand. The first proper collection of Energie was launched in 1989, and by 1995, Energie has reached the height of success in terms of expanding its market throughout Europe. New headquarters are set up in Chieti, widely regarded as the textile capital of Italy. In 1999, the first store of Energie outside of Italy opens in Amsterdam and the brand comes out with its shoe collection. The top of Energie’s career is their 2012 appearance during the Milan Fashion Week, a special fashion show where only the top Italian brands exhibit their collections.
Energie will always stay heavily connected with fine arts and the brand has several arts related activities such as the Art Energie Exhibition series always hosted by different museums. Energie also plays a heavy trendsetting role in terms of jeans fashion and jeans advertisements and in many of their advertisements, they use singers, pop and rock groups. From 2008, Energie is selling all its garments online. The brand creates specific collections, with different themes, such as Russia, Bollywood India where its first store opened in 2011. From roughtly 2010 Energie is a very active player on the clothes market of Asia and has set up dozens of stores in the region.
Energie produces clothes for men and women. They do not have any specific collections, but sell all their clothes as single items. You can get to look around in their vast collection of jeans and denim and they have a Total Look section where you can get to find all their other types of clothes. Energie is very successful in terms of their accessories, leather goods and shoes as well. The style of Energie is fresh and great for daily wear. The clothes of the brand are especially liked by the younger generation between 15 to 25 years of age.
Energie has set up two stores in Singapore, with one located along Singapore’s famous shopping road and with the other being located inside the huge new shopping mall at the Marina Bay, the Marina Bay Sands. Check them out if you want a trendy set of jeans or if you would just feel like refreshing your wardrobe. Energie clothes are cozy and look good in the same time, coming for an affordable price so we really suggest you to get to know Energie in Singapore.