Lacoste is a French clothing company which has become worldwide famous for its tennis and golf shirts. Lacoste shirts have ever since grown to become status symbols of the US and worldwide upper class sportsmen and an epitome of high profile golf clothes. Lacoste’s crocodile logo is one of the most well known fashion logos in the world. Lacoste today represents us with multiple clothing lines that are famous all around the world. Let’s see where we can find the quality sportswear and quality clothes of Lacoste in Singapore.
René Lacoste who was a tennis player and an avid fan of the sport founded Lacoste in 1933. The very first tennis T-shirt of Lacoste is the L.12.12 T-shirt. The crocodile logo that represents a crocodile opening its mouth has been the symbol of Lacoste since its founding. The roots of the logo go back to the founder, who had the nickname “Crocodile”. The tennis shirt of Lacoste was revolutionary as it was the very first tennis shirt that came with a logo embroidered on it. Tennis shirts of Lacoste have begun to grow very famous and afterwards the company decided to keep the sporty line of its clothes and came out with their first golf wear and sailing apparel. In 1951, Lacoste was the first company that came up with the idea of making coloured tennis shirts, that have grown out to become street-wear after a while. Lacoste golf and tennis shirts and garments have become a status symbol for the European and US upper class from the Fifties and they hold their place since then.
From the Sixties, Lacoste has been widening its array of clothes coming up with street wear products paired up with accessories, such as high quality leather bags, travel bags, handbags, eyewear and perfumes. Lacoste has long been famous for its unisex clothes. It came out with its first women’s collection in the Seventies and more recently, it makes efforts to recreate itself as a trendy urban street-wear brand, while keeping its sportswear garments always a top priority. Today, Lacoste represents the following clothing lines: The Woman, The Man, Kids, Lacoste Tennis and Unconventional Chic, a collection only for women. Next to clothing lines, Lacoste has the following collections: shoes, leather goods, eyewear, watches, jewellery and perfumes. Lacoste works together with lots of world famous tennis players and golf players not only to promote the brand but also putting high importance on promoting the sports as well. Lacoste Foundation works hard to enable children to play sports in schools.
Lacoste came out with its e-commerce site in 2007, especially planned for the US market to encourage customers to buy online. The brand has stores in 110 countries and it has contracts with the largest department stores of US, Canada and Australia to offer the brand. Lacoste boutiques are widely visited in Singapore as well.
In Singapore, we can find over 10 boutiques of Lacoste, which just shows how popular the brand is in this country. The other reason for the fame of the brand is the growing popularity of golf in Singapore, where a high number of quality golf courses can be found. Visit Lacoste stores of Singapore in Paragon, Centrepoint, Marina Square, Wisma Atria, Takashiyama, Isetan Scotts, Somerset department stores. Lacoste boutique also can be found at the Changi International Airport of Singapore.
Do not miss the great chance to explore the quality clothes of Lacoste that can be found at several destinations in the downtown of Singapore, which has become the main shopping destination of Asia.