Despite the colourful variety of fashion brands all around the world, Spanish clothes brands always surprise us with their uniqueness and creativity, which we rarely see with other brands. Desigual is really a hobo brand bringing colours, patterns and the happiness back into clothing. That is what has placed Desigual already high in the rankings of international clothes brands. Let us see what makes Desigual so unique and popular internationally. We will also check out the availability of Desigual in Singapore.
Desigual, coming from the capital of modern arts Barcelona, laid down a lot on the table in terms of young fashion, by creating a great, colourful and overall happy brand, featuring wide sorts of clothes, best suitable for beachside cities and having the atmosphere of Barcelona the great seaside international city, capital of Cataluña. Desigual is extremely popular in circles of teenage and university students. Next to its collection Desigual is a universally important brand for carrying positive messages on humanity, equality, love and international tolerance.
Desigual was founded in 1984 in Spain with the leadership of Swiss designer Thomas Meyer however today, the brand’s designer team is independent from him and designs the collections of the brand alone. The message of Desigual is to be happy, independent and tolerant. They design clothes with lots of inspirations from folk dresses from all around the world, including, of course the Mediterranean countries and targeting India and the Arabic countries with some of their clothes and tops.
Although the brand also designs clothes for men, the initial importance is on its women’s clothes. Desigual also has a successful collection of kids garments. The brand is also dealing with accessories and leather goods, such as handbags or belts. Desigual got a large amount of fame thanks to its style not strictly being a trend-following label which mainly goes on its own way when it comes to style and fashion; also its bright colours attract a large audience all around the world.
Desigual gained a large amount of international fame for its limited edition collection designed with the collaboration and inspiration of the globally famous Canadian- French circus and entertainment group the Cirque du Soleil. Their special collection is still among the most bought one out of all collections of Desigual. Other collections take inspirations from love, romance, travel, the Mediterranean Sea and countries that make their collections an especially eclectic and colourful mixture of colours and styles. The men’s collection is equally colourful however, less eccentric than the one of the women’s containing sporty shirts and the Latino-style Manolo shirts which are especially popular among male shoppers for going out. The brand also has a successful collection of swimwear. Desigual is also world famous for being the only store in the world that first launched a unique campaign called “Come in undressed and go out dressed” where all shoppers going in only in their underwear could get clothes for free.
Singapore loves everything new, diverse and unique therefore Desigual has a sound success in this city and country. Over the past few years the brand has opened three stores in the large city, which you can get to find at the following location: Marina Square, Raffles City, and Orchard Central.
If you want to see and wear something different and overly fun, being perfect beachwear, check out the clothes of Desigual in Singapore. The brand guarantees that you will find something the most suitable to your taste that also cheers you up while wearing it.