Esprit is an international high profile streetwear clothing brand, which is overly popular in Europe in Asia, however, is not as relevant as some of its direct market competitors on the clothing market is. Despite this, Esprit has a strong brand name and over 700 stores all around the world. Let us look at the brief history of Esprit and the brand’s availability and popularity in Singapore.
Esprit is a well know brand among the fans of high profile branded casual streetwear for men, women and kids. Esprit has been successful on the market from the Eighties and it delivers a huge amount of clothes, accessories, shoes, jewellery and watches. Esprit is also having a Home line featuring quality textiles and linen. The style of Esprit suits for everyone who likes trendy yet not over-trendy casual streetwear. Esprit operates with sound success through its stores and through its websites.
Esprit was founded in San Francisco by Sue and Doug Tompkins and their logo, the high recognition ration of which made the brand very popular was designed by John Casado. Esprit has become extremely famous in the Eighties with its “Real People Campaign” during which it has featured artists and famous arts personalities, alongside modern architecture creations. Architecture still plays an important role in the life of Esprit. Quite interestingly the US brand proved to be the least popular in the United States, due to the large competition of other streetwear brands such as Calvin Klein or Tommy Hilfiger which gained a bigger number of followers, therefore Esprit moved its headquarters in Europe. Today the brand is based in Dusseldorf, Germany in Europe and its headquarters for Asia are located in Hong Kong. Esprit clothes are extremely popular to wear in Germany and its fame is also great in the Far Eastern countries. Today, you can find Esprit stores over 835 stores and more than 15 thousand wholesale locations in 40 countries. Today, the brand is going through a rebranding process in order to re-establish its fame and popularity.
The brand is an elite streetwear brand which makes clothes for womenm men and kids, initially targeting the younger generation. Its creations are sophisticated it doesnt use too bright colours neither extravagant designs but concentrates on trendy yet wearable clothes. Apart from clothes, Esprit also sports a very successful collection of shoes, leather ware, watches and jewellery. The brand also has its own „Esprit Home” brand which concentrates on homeware, linen and textiles. The baby-section of Esprit contains every sort of baby clothes and nursery products one might need. The women’s and men’s collection of Esprit contains sportswear, casual streetwear jeans, ski-wear, underwear, work-wear, stockings and also night dresses. As an extra, you can get to see some beautiful travel photos on the website of Esprit.
Esprit clothes are indeed popular in Singapore, so much that the brand has over 10 label stores in the city. As it would be hard to enlist all locations, we will only enlist those which can be found in the downtown: VivoCity at Harbourfront Walk, Jurong West Central, Maritime Square, Bugis Junction, Tampines Mall, Bugis Junction, Raffles City, Paragon, 313@Somerset, Wisma Atria and Plaza Singapura. Note that some stores do not sell the whole clothes collection of Esprit.
Check out this great brand with its classy and stylish clothes available for every occasion if you want the sophisticated and safe yet trendy choice on your clothing. Find Esprit clothes in almost every bigger shopping malls.