If you are a traveler who likes to spend your holidays around the world, Singapore is absolutely a place on your journey list. As a developed country, Singapore spoils its visitors with hospitality, modernity, cleanliness of the country, and of course, the shopping paradise for their citizens and visitors. You can find many famous international brands in their shopping areas around the country. Many producers see the chance of spreading its trades to this country since it is a promising market for them to trade their products in such a modern and developed country as Singapore. Speaking of high quality and famous brands, TAG Heuer, one of the best watches brand, also develop their business in Singapore. You can find this high-end brand stores in Singapore.
Tag Heuer watches are also known as the most precise watches in the world. No wonder, these great timepieces are highly popular in the hub of South-East Asia: Singapore. Singapore people love shopping and luxury is available in the huge shopping malls of the city along the great Orchard Road, the heartland of shopping for the locals and the tourists. In this article, we would like to tell you a bit more about Tag Heuer watches, their story and their availability in Singapore.
Tag Heuer Watches were born in Switzerland in the year of 1860. The watch company has gone a long way since its first release of quality chronographs and later on watches. Mr. Heuer’s oscillating pinion is still the norm for all chronograph watchmakers. The Heuer Micrograph was the first timer in the world that was accurate up to 1/100 seconds. No matter in sports or in the luxury watches range Tag Heuer watches prove to be among the best in the world. The watches are accurate up to 1/1000th of a second that makes them to be the most accurate watches in the world. The Heuer Company, which only later become Tag Heuer was the first to make an automatic chronograph that included a micro rotor in 1969 (Chronomatic) and also they were the ones who made the first water-resistant chronograph in the world, still not included in watches. In addition, Heuer Company has made the first analogue display quartz chronograph. The first wristwatch of Heuer was released in the 1950’s called Seafarer a wristwatch that also included a chronograph together with a tide indicator. This was the very first time anyone has included this function in a wristwatch. Today tide indicator’s role is represented by the Moon phase indicator which is essential for marines.
The trademark piece of Heuer was the Monaco V4 Concept Watch, which was also the first water resistant chronograph wristwatch was released in 1969 and it’s been the leading watch of Tag Heuer ever since. Other famous models include Autavia and Carrera chronograph models the first of which came out in 1962 and 1963. Tag Heuer’s trademark calibre 11 up to calibre 15 movement works perfectly in Tag Heuer watches. The 2000 series of the watch company include all the 6 essential feature in a sport watch, which include water resistance up to 200 metres, screw-in crown, unidirectional turning bezel, sapphire crystal, luminous hands and hour markers and a double safety clasp was released in 1982. The Heuer company has become Tag Heuer late in 1985 when the company joined the TAG (Techniques d ‘Avant Garde) Group. The first wristwatch of Tag Heuer for women (Alter Ego) was released only in 1997. The most remarkable collections of Tag Heuer include Carrera, Grand Carrera, Monaco, Formula-1, the Golf Watch and several other great timepieces.
TAG Heuer is an old brand specialized in designing, manufacturing, and marketing the luxurious products such as watches, chronographs, Eyewear, mobile phones, and fashion accessories. Heuer started its business in 1860 with the name of Uhrenmanufaktur Heuer AG ( Heuer Watch-making Inc.) by Edouard Heuer in St. Imier, Switzerland. In 1985, the company was purchased by TAG (Techniques d’Avant Garde) group SA. And the brand Heuer has become TAG Heuer ever since. The company based in Neuchâtel, Switzerland. It is led by President and CEO Christophe Babin. From September 1999, the company belonged to Moet Hennessy Louis Vuitton who bought it that time.
The company maintains a watch-making workshop in Comol, Switzerland and a watch-making factory in La Chaux-de-Fonds, Switzerland. TAG Heuer has a long and great history of high quality watch-making. They started their business in producing chronograph and oscillating pinion that is still used by many watchmakers of mechanical chronograph until now. They have many experiences in making many kinds of watches and chronograph since the 1930s. Their creation such as dashboard timer used by automobiles and aviation, chronograph watches for pilots and seafarers, stopwatch, timing devices for ski, motor racing events, including Formula One produced with high precision to make the best quality products for their customers. The most important first edition of watch collections was the “Auto-Graph” and the “Seafarer”. The Formula One collection and the Monte Carlo stopwatch achieve their success since the model has a rich history in the Formula One races. The watches are very popular for motor and car racers since then. In 1962, Heuer became the first Swiss watch to wear in space. The astronaut John Glenn wore its watch when he piloted the Mercury Atlas 6 flight to orbit the earth.
The Carrera chronograph collections were introduced in 1963. Until now, the company still produces this Carrera collection for their customers. Many collections of this company used by famous people, in 1971, Steve McQueen wore Monaco watch in his film Le Mans and Jo Siffert, a Swiss Formula One racer wore a white-dialed Autavia. Besides those two persons, nowadays, many public figures become the brand ambassadors for the brand such as Leonardo Dicaprio, Cameron Diaz, Shah Rukh Khan, tennis player Maria Sharapova, Formula One racer Jenson Button, Tiger Woods, and many others.
If you are interested in their watch products, they have some amazing collections including Carrera, Grand Carrera, Formula 1, Monaco, Link, Aquaracer, and Professional Sports Watch. Those stunning collections are available for men and women. They are presented in fashionable models with high precision and the best quality only for your extravagant personality. If you are a person with perfection, TAG Heuer is the best choice for you. If you like modern-classic style, it is the appropriate watch for you because Heuer watches presented in classic designs but has many modern features in it. In January 2011, the company released a collection named Mikrotimer Flying which is ten times more accurate than the previous “The New Carrera Micrograph”.
While enjoying your nice holiday in Singapore, you can visit some of TAG Heuer official stores to look closer for their high quality watches and other products. Tag Heuer has a real success in Singapore, thanks to which Tag Heuer watches are sold in the country and city in high numbers. In Singapore, there are several stores of the brand including 4 brand shops that can be found in Wisma Atria in Orchad Road, Marina Square, ION Orchad, and Resort World Sentosa also 26 retailers that are scattered around malls and shopping centers in Singapore. Of course, other retailers also deal with these luxury watches such as the Hour Glass, the Cortina and you can buy them in the House of Times along Orchard Road. Tag Heuer watches reflects the highest art of professional watch making and one of the best brands in the world. Come and feel the world of Heuer, Swiss Avant-Garde since 1860.