Starting the step from simple plastic watches under the name Swiss in 1970s, Swatch realized and changed the point of view of watch from merely a thing to measure time into a new language, a new way to communicate without words. As the function changes, the company also changes the materials and the designs of the products. Since Swiss watch had won the attention from people at the time they appeared, the new era of Swiss came to embark. However, soon after this first era of golden time, the coming of cheaper accurate watches from Asia defeated the selling of Swiss. Only by the revolutionary ideas from Nicolas G. Hayek did Swiss regain its glory. This time, Hayek designed the watch that can express your feeling correctly. The idea of creating what so called ‘second watch’ shows you elegantly, emotionally, provocatively, and seductively. This is what is called as Swatch watch todays.
With all the effort, slowly but sure, Swatch becomes one of the biggest brand in the world that is known for its colorful exciting watches that goes in tune with the trend. Moreover, with the engineers from Fontainemelon, Swatch successfully created a super thin gold watch which is known as Delirium Tremens. This creation marked as the thinnest watch in the world in 1970s and successfully took back the golden time from Asian watches.
As the canvas for artists to shed their creativities, Swatch has unlimited beautiful designs that change fromtime to time. Some of Swatch watch’s artists who are memorable are Alfred Hofkunst, Jean-Michel Folon, Mimmo Rotella, Nam June Paik, Akira Kurosawa, and many others. These artists, indeed, come from different countries from the world. This makes their creation better since they bring their cultural background and put it into this small canvas. Examples of artistic Swatch watches are Blue Graft and Dark Graft by Emmanuelle Antile, Waved Koi and Draconem by Tin-Tin, Black Dancing Rose and Pretty Bohemian by Uma Wang, The Stone from Your Heart by Mathieu Mercier, Pink Wraith by Hideaki Kawashima, and many others artistic collections. Besides letting the artists to create the drawing on the straps and inside the watch, Swatch also tries to fulfill their wish on creating the form of the watch.
Besides the special collections which are made by famous artists, Swatch watch also appears in some other designs and functions. The current collections of Swatch are Chrono Plastic, Swatch Touch, Night Glows, New Gent, Lacquered, Irony Chrono, etc. Moreover, as any other brands of fashion that create the collection based on the season, Swatch also has the Spring-Summer 2013 collection. This collection is divided into classic and denim. The Classic collection is inspired by the bright colorful day while the Denim collection is inspired by the rip of denim. All of these Swatch watch will make you fall in love from the very first sight.
Swatch from one point of view is one of the newcomers in the watch industry of Switzerland and of the world, which represents a fresher view on watches with cool designs, many plastic and colourful outlooks. From the other point of view today, it is Swatch Group, which has the highest number of luxury watch brands under its flag today. The Swatch watches represent the rare Swiss quality, which you find only in Swiss watches. In this article, we would like to tell you some information on the Swatch watches brand and on where to find them in Singapore.
Swatch is a young brand which was founded in the early Eighties and thanks to the colourful outlook of its watches, the new plastic way of watch making, the great and fresh promotions and the huge variety regarding the outlook of its watches the Swatch watches have quickly become world famous, especially for the youth and also for the collectors. Swatch Watches has lots of playful pieces and also lots of more elegant collections today each one of them look trendy in their own way and also, the affordable price of Swatch watches is, thanks to which the profits of the company has risen drastically since their release. Also, Swatch watches represent a very high quality in terms of precision and reliability. The top years of Swatch are between 1988 and 1998, ever since, more toy watch looking watches have arrived in the market but Swatch watches are still sold in great numbers and ever since, they have further widened the collection and outlook of their timepieces. Swatch had lots of success with its Skin and Chronograph Skin collection. Today, among the Swatch novelties we can find the Swatch Touch, which is a touch screen watch with timer and alarm options that can be set manually. The unique outlook of the watches also makes them outstanding. Newest collection of Swatch includes the Originals, the Love Collection for Valentine’s Day, the Chinese New Year collection that is very famous in Singapore, the Core collection of Swatch includes their complicated, metal cased, digital analogue and their bijoux watch collections. The KidRobot collection is a special collection for children featuring great fantasy outlooks, and their Irony Collection features their elegant metal cased timepieces and metal bracelet watches for men.
The fame of Swatch has been known in all over the world, not only in Europe and America but also in Asia. In Asia, Singapore is one of the chosen cities to spread the name of the brand. This city develops well in its tourism and fashion, therefore no more wonder why Swatch watch has more than 20 stores in this city. Moreover, in order to strengthen its power in tourism and fashion, this city also provides the free tax program for certain stores. Moreover, if you happen to find your favorite watch in the store that does not provide the tax refund, you can wait until the Great Singapore Sale that happens every year. In this event, for one whole month, the shops in the malls give up to 70% discount and they also open until midnight. This is a great time to shop and finish your business to find what you want.
In Singapore, you can find dozens of stores where you can buy Swatch watches, including their label stores that can be found in virtually every Singapore shopping malls. If you walk along the Orchard Road, which is among the most popular shopping zones of Singapore, you can get to find Swatch watches on the Orchard Turn, in the Heeren and Plaza Singapura Shopping Malls. In addition, there are stores in the Bugis Junction, the Suntec City Mall and about dozen places more where you can find quality collections and the novelties from Swatch watches. Use the Swatch store locator to find the Swatch store nearest to your area.
Enjoy the beauty of Singapore and the shopping events while looking for your favorite Swatch watch in official stores at T3 Landside Changi Airport, Raffles City Shopping Centre, Plaza Singapura, Capitaland Junction, Bugis Junction, Jurong Point, Ion Orchard, and Marina Bay Sands. You can also find it in the sho-in-shop at Takashimaya, CK Tangs, Gassam Jewellery, Valiram-Resort World Sentosa, Lucky Plaza, and many others.