Zara is one of the most important streetwear companies to become one of the most popular brands all over the world. Zara is famous for fast-fashion products, keeping its clothing lines parallel with the high-end fashion trends and produces clothes for urban wear, office wear and for special occasions. Let us learn about this great brand and its whereabouts in Singapore.
Zara is a Spanish brand founded in Arteixo, Galicia by Amancio Ortega and Rosalia Mera. The store’s name has a fun story, as founders originally wanted to name their brand Zorba, but due to the name already reserved by a nearby Bar, was initially forced to change it. As they already had the logo letters created, they looked for a handy substitute without the need of extra letters. This is how Zara name was born.
Zara is perhaps the most famous for not having campaigns or catalogues for their customers, because the leadership rather wanted to invest in its clothing production and to buy new stores. Zara’s first store outside Spain opened in Porto, Portugal. Today, Zara is the leading brand of Inditex Group, owner of several other fashion brands, by which it has grown out the world biggest clothing retailer in the world. Zara also called a “fashion-imitator” company, releases new collections extremely fast compared to other brands.
Zara has its clothing line for men, women, kids and teenagers. The brand also has a great quality leather collection of handbags and shoes. The brand also released basic cosmetics and fragrances over the past few years.
Zara has become successful for being able to manage multiple clothing styles for multiple generations and purposes. You can find jeans and streetwear along with elegant suits and gowns, dresses for special occasions. The colours of Zara are rather neutral, the brand being especially fond of all shades of beige and brown, which make the brand extremely popular for multiple generations. Each Zara store offers its different sorts of clothes on multiple levels having women’s trendy, women’s basics, teenage, men’s and Zara Kids collections on different levels. Zara also deals with underwear in limited collections. The brands footwear and leather handbags are very popular.
Zara currently has stores in 73 countries, which it wishes to enlarge further in the future. The brand prefers to have its own stores and only does franchising in those countries that does not make it possible for a foreign clothes retailer brand to own a store directly. Zara has the highest number of stores in Europe and in Asia, where it has grown out to be the number one fast-fashion clothing brand with good prices compared to high-end fashion brands.
Stores in Singapore:
Zara operates multiple stores in Singapore, where it become very popular for all generations of men and women. You can find Zara stores in Singapore’s downtown, namely at Ngee Ann City, 313@Somerset, Great World City and ION Orchard along Orchard Road, being Singapore’s most popular shopping street and in Vivo City, Great World City and Marina Square in the downtown of Singapore.
Singapore is a great city when it comes to shopping, either when it comes to high profile and urban street-wear brands. Zara being a great style for everyone has become very popular among Singaporeans and its great seasonal releases are definitely must-see when you stay in Singapore.